We help C-suite executives make their value visible.
Job searches, board searches, executive leadership, and fractional practices all come down to one thing:
whether the right people clearly see your value.
You've built an exceptional career at the highest levels of your industry.
However, there’s a question that most senior executives have a hard time answering, and that may be limiting your opportunity:
What makes your value distinct from everyone else at your level?
We work with senior leaders who are navigating a significant career moment - a job search, a need for a post-exit plan, a Board search, setting up a fractional practice, or taking on a new leadership challenge.
Having coached executives through many of these moments, we’ve found that leaders typically know how to build a value proposition for their organization, but aren’t always as clear how to build one for themselves.
Instead of building out their value strategy, they often focus too narrowly on tactics - a resume, a LinkedIn profile, a fractional practice one-pager or a short-term content publishing sprint on LinkedIn. These feel like progress, but they typically position the executive one or more levels below their actual market value. However, once you have your value dialed in, newly elevated materials like your resume, LinkedIn, bio or thought leadership work can then work extremely effectively to open doors for you.
Without a clearly defined value proposition, it's hard to get buy-in from boards and peers, land the right executive or board role, or build a fractional practice that commands premium fees.
When executives don’t clearly articulate their direction and value, they end up unintentionally turning themselves into a commodity in a crowded market.
But with a thoughtful, impactful, long-term C-suite vision and executive value proposition, you can walk into any interview, board room, conference, or peer group with clarity, presence, and turn your colleagues and your connections into your champions.
We would love to help you make your value visible.
It’s time to build a strategy for your leadership and career success.
We work with C-Suite leaders (CXO, SVP, EVP), or people hoping to become one in their next career move.
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Meet Kathy
I’m Kathy Robinson, and I’m on a mission to help leaders show the world their value.
My work doesn't fit neatly into a category. It blends traditional C-suite career coaching with executive branding, strategy and executive coaching. It fills a gap that’s better called executive value coaching, helping C-suite executives build a clear, defensible point of view on the value they bring to the future of their role and/or industry, and then making that value visible across everything that follows: the job search, the board search, the fractional or advisory practice, and the leadership presence inside their organization.
I’ve developed this niche over 23 years and thousands of executive career conversations, after noticing that countless senior leaders who are genuinely exceptional at what they do routinely and inadvertently present themselves below their actual worth, leading to others treating them as one leader among many. The gap between an executive’s actual worth and how the market values them is almost never a skill issue. Instead, it is a fixable gap of the leader needing to build a value proposition and make it visible.
My approach borrows from corporate strategy rather than traditional coaching. The same frameworks executives use to position their companies, including defining their best-fit market, building a winning pitch, identifying the scenarios where their experience is most valuable, getting buy-in, and creating collateral (in the case of a job search, a resume and LinkedIn profile) apply just as much to executives as they do to the companies they build. The trouble is, executives can easily build a value narrative for their organizations, but sometimes get stuck when they try to do it for themselves.
As a respected executive career coach, executive brand strategist, executive resume writer, executive coach and multiple-time founder for over two decades, I know how to elevate value and make work visible. I have been featured in many media outlets, including the Wall Street Journal, Forbes, CNN, CBS, Boston Globe, and the Boston Business Journal. I work with C-suite leaders and senior executives who are moving into that tier, nationally, from my home base in Boston.
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